Legally Clean by Brooke
Local Cleaning Brand & Website
Insured
Background-Check
Launched a trust‑first brand and conversion‑focused site for a residential & small‑office cleaning service, built for clarity, local SEO, and fast quotes on mobile.
Brand Strategy
Web Design
Copywriting
Eco‑Friendly Options
Local SEO
Project Snapshot
Role: Brand, web, copy, SEO
Timeline: 2 weeks (concept → live)
Tools: Wix
Deliverables: Color/typography, site + booking form, services, FAQs, testimonials
35–45%
Mobile form completion (early sample)
Week 1
First inbound inquiries
The Challenge
Create a professional brand and simple site that builds trust fast and makes it effortless to request a quote without custom code or high costs.
What I Built
Brand System: Minimal wordmark, fresh palette, friendly micro‑copy.
Website: Hero promise + CTA, services grid, service area, social proof, mobile‑first contact form.
Conversion Path: Quote form with photo upload + preferred timing to reduce back‑and‑forth.
Local SEO Basics: Clear service area, keyworded headings, meta titles/descriptions, and Google Business Profile setup.
Results / Early Signals
Site approved and indexed; first inquiries within the first week.
Form completion rate ~35–45% on mobile (early sample).
Repeat requests from initial clients for monthly cleans.
Palette & Type
Pink #FFD4DB · Cream #FFFDED · Indigo #403C61 · Sky #82BCFF
Heading: Kepler (serif)
Body: Avenir Light (sans)
Legally Clean by Brooke. (pre-rebrand)
Want a similar build for your portfolio or client?
I can help you with your website, including strategy, design, and wiring up your quote form.