Stop asking vague questions to your analytics and AI tools. Use these nine structured prompts to get crisp answers on performance, cohorts, creative, and experiments.

In 2017, I studied luxury marketing in Paris, exploring Hermès, LVMH, and the paradox of exclusivity. What I learned about price, perception, and symbolism continues to guide my work as a marketer today.

Travel has always been more than a hobby for me — it’s been a classroom. From adapting to new cultures and finding stories that connect, to navigating uncertainty and drawing inspiration from everyday moments, each journey has shaped how I approach marketing. Every trip adds perspective, creativity, and empathy that I bring into my professional work.

Great brand leaders think like CEOs. They balance creativity with business results, protect brand equity, and make bold decisions that shape markets. For me, marketing is more than campaigns; it is leadership training for building brands that last.

AI is quickly becoming the invisible brand manager of our daily lives, shaping what we discover, how we interact, and even how we feel about brands. From hyper-personalization to AI-generated creativity, the opportunities are endless, but so are the risks. This post explores how brands can balance AI-driven efficiency with human-led authenticity, trust, and values to thrive in the next era of branding.

Quiet luxury brands like Loro Piana prove that influence doesn’t always need to shout — sometimes it whispers. This post explores how exclusivity, storytelling, and sustainability can transform brand strategy, offering lessons that extend far beyond fashion into any industry.

My journey through 84.51° and Kroger taught me that data is more than numbers — it’s a lens into customer behavior and the key to building loyalty. From loyalty marketing at 84.51° to sourcing analytics during my MBA internship at Kroger, I discovered how insights become action and how storytelling with data drives business growth.