9 Copy-Paste Prompts That Turn Marketing Data Into Decisions
Most “AI insights” feel like fortune cookies. The fix isn’t a new tool—it’s better prompts. Here are 9 copy-paste patterns I use to go from messy numbers to specific actions. Fill in the brackets and paste into your AI/copilot or as analysis instructions alongside your dashboards.
1) The Metric Snapshot (no fluff, just deltas)
Use when: you need a crisp weekly view.
Prompt
“Summarize only directional change for the last 7 days vs. prior 7 for [primary metric] and [two guardrails].
Return: 1) % change, 2) one-line driver, 3) one action.
Data fields: [list columns]. Avoid adjectives, no speculation.”
Example
Primary: Qualified Sessions; Guardrails: CPC, Bounce.
2) Cohort Contrast (new vs. returning, mobile vs. desktop)
Use when: performance averages hide who’s winning/losing.
Prompt
“Split results by [cohort dimension]. Report only pairs with ≥ [N] sessions and ≥ [X%] difference in [metric].
Return a 3-row table: Cohort | Metric Δ | Likely driver (from [columns]). One tactical recommendation per row.”
3) Anomaly Triage (is it real or noise?)
Use when: a line spikes and Slack panics.
Prompt
“Detect anomalies in [metric] last [window] using [method or just ‘simple z-score’].
Label each: real (multi-signal) vs. noise.
Cross-check with [guardrails/events].
Output: Date | Size | Confidence | Suspected cause | Check step.”
4) Experiment Readout (decision in one screen)
Use when: ending a test without a 20-slide deck.
Prompt
“Given variant A/B results with [primary metric] and guardrails [list], compute effect size and 95% CI (or Bayesian probability if provided).
Return a decision line: ‘Ship / Iterate / Stop,’ plus 2 bullets: what to scale, what to fix. Keep under 80 words.”
5) Creative Miner (what actually resonated)
Use when: dozens of ads, no idea why two work.
Prompt
“Cluster top [N] creatives by text/visual themes using [available fields: headlines, body, tags].
For each cluster, report: theme label, avg CTR/CPA vs. account baseline, and 1 creative rule to replicate.
End with a 3-item kill list for lowest performers.”
6) Comparison Near Pricing (micro-UX audit)
Use when: users stall on pricing.
Prompt
“Review [pricing URL] and [comparison URL or copy].
Propose a micro-layout placing comparison within first viewport.
Return: 1) new section order, 2) the exact CTA text, 3) one ‘still deciding?’ helper (quiz/calculator).
No redesign—just re-sequence.”
7) Channel Worth-It Check (14-day go/no-go)
Use when: evaluating a new channel fast.
Prompt
“Using [channel data], score the channel on 0-5 for 1) audience uniqueness, 2) creative learning slope (CTR trend), 3) spillover to [brand search/organic], 4) cost stability.
Recommend: Kill / Watch / Scale with one next action and exit criteria.”
8) Content Momentum Score (what to update next)
Use when: choosing which posts to refresh.
Prompt
“Compute a simple momentum score for each URL = recency weight × depth × assists (internal/external links or assisted conversions).
Return top 10 posts with: score, quick refresh idea (title tweak, new section, FAQ).
Goal: lift qualified traffic next week.”
9) Exec One-Pager (what leaders actually need)
Use when: reporting up.
Prompt
“Create a weekly TL;DR for [stakeholder].
Sections: 1) What moved (±% vs. last week), 2) Why it moved (one sentence each), 3) Decisions made, 4) Risks + mitigations, 5) What we’re testing next.
Max 150 words, bullet format.”
How to Use These Prompts (fast workflow)
Standardize inputs: keep a skinny export with consistent columns (date, source, campaign, device, key events, outcomes).
Paste prompt + attach data: in your AI/copilot or notebook.
Translate to action: each output should end with one decision or next step. If it doesn’t, the prompt isn’t specific enough.