As a Product Specialist at LexisNexis, I supported the State Net team by creating social media content across LinkedIn and Twitter to promote product features, industry insights, and client engagement. I developed posts that highlighted new regulations, showcased product updates, and celebrated internal team culture. These campaigns strengthened State Net’s brand presence, engaged government and legal professionals, and positioned the product as a thought leader in legislative tracking and regulatory intelligence.
Client Manager Spotlight Post – LinkedIn
Internal Team Collaboration Post – LinkedIn
Team & Client Highlight – LinkedIn
Legislative Update Post – Twitter
Regulatory Update Campaign – LinkedIn
Product Feature Post – Twitter
As part of my role with LexisNexis StateNet, I created and managed LinkedIn and Twitter content designed to showcase product features, highlight legislative and regulatory updates, and strengthen brand storytelling. I developed posts ranging from thought leadership pieces on cybersecurity and environmental regulations to product feature highlights and team/client engagement spotlights. This work positioned StateNet as a trusted partner for government affairs professionals while boosting visibility and engagement in the B2B legal and policy space. The campaign reflects my ability to align messaging with both product marketing goals and brand identity.